Client

Arts Council

Content Type

Video

Distribution

Social and Online

Stats

Over 109,000 views
Over 2000 enguagements

#culturematters  sc-linksc-twittersc-facebooksc-flickrsc-instaWatch the video on YouTubeCheck out the video on Vimeo

Input
New research shows that arts and culture can help to improve health, wellbeing and quality of life for people ages 65 and above. With the UK’s older population continuing to grow significantly, the Arts Council strive to provide arts and cultural activities to older people enabling them to tackle key social issues such as loneliness and isolation.

Output
As a “tonic” to Blue Monday – dubbed the most depressing day of the year – the Arts Council commissioned us to produce this emotive piece showing how various centres across the UK have a positive effect on their local older community.

Quotes
“Go on unleash your creativity my silver friends”
“What a great film! Blue Monday, what Blue Monday?”
“This cheered up my Monday…”
“I smiled through all the clips, inspiring!!! 2016’s going to be the year of Art!!!!”

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