Client

On:Spec

Content Type

Video and Photography

Distribution

Social and Online

Look Spectacularsc-facebookCheck out the video on Vimeo

Input
On:Spec are the North Easts leading wholesale optical company, with the largest range of designer frames in the region. Despite this the main customer base was the over 50’s.
We were brought in to create a new digital presence for On:Spec, to bring them into the modern digital age and expand their customer base into a younger more fashion savvy audience.

Output
Due to the lack of any existing digital presence we literally had a blank canvas to work from. So our first stop was creating a presence on Facebook, Twitter and Instagram. After a 3 month build-up we launched their first campaign – Look Spectacular. The concept played on the “spec” element of the name and hashtag to suggest that no look is complete without a great pair of spectacles to match.

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On:Spec Content
On:Spec Content

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Get in touch

0844 272 4582

hello@firstav.co.uk
studio@firstav.co.uk

4 Boyd Street
Newcastle-upon-Tyne
UK, NE2 1AP