As part of the launch of the new Mecca Bingo Apps for iOS we were commissioned to produce videos that highlight the features and benefits of the apps. Separate videos for iPad and iPhone were required as each app boasts different looks and features.
3 versions of each video were produced. The first used a combination of dynamic animations, sound effects and voiceover and was to be released over social media and other online platforms. The second version was developed for use in the Mecca Bingo clubs, where audio cannot be used. The final versions of each video were to be published on the iOS App Store. Due to Apples restrictions, simplified versions using basic visuals, voiceover and soundtrack were required.